Brand Manager - Biotech - GER/ENG C1 (m/w/d)

Description

Our client is a fast growing company in the biotech industry with a solid and growing portfolio

Reporting to the Chief Marketing Officer your main missions will be to :

Manage a portfolio of marketed products and will drive the launch of a new product in 2025
Plan, execute and control marketing activities for the products in the different disease areas (including market research, identification of target audiences, pre-marketing activities)
Synchronize all internal and external stakeholders through the 'Go To Launch Plan'
Identify, evaluate and propose actions that can help inform and influence the strategic brand plan
Provide benchmark on competition and market insights from the field force
Develop new and existing relationships with HCPs through regular outreach and education activities (HCP visits, and conference participation)
Develop HCP-and patient-directed promotional and educational material, disease awareness material in strong collaboration with the medical department
Develop events aligned with local needs and provide strategic guidance
Establish and maintain a network including contacts to relevant opinion leaders by participating at Congresses and organizing events
Maintain permanent interactions between Marketing and Sales to ensure sales teams get all materials on time
Update the brand plans 'Existing portfolio' and finalize the 'Go To Launch' plans new products

You hold a bachelor's degree in marketing, economics, medical science., or bio-medical science
You have at least four years of experience in a marketing role including consumer insights, product launches and brand activities within the biotech or pharma industry
You ideally have a previous experience within the Swiss market
A field experience (Rep, KAM, MSL) would be an asset
You have German and English C1 level. French is a plus
You are able to interact and establish long term relationship with healthcare professionals and key opinion leaders
You are a team player with strong analytical and communication skills

Join a dynamic team, in a fast decision making company

Hybrid work set up possible

Contact

Lisa Masson

Quote job ref

JN-112024-6580787

Job Function

Marketing & Agency

Specialisation

Brand / Product Management

Industry

Healthcare / Pharmaceutical

Location

Geneva

Contract Type

Permanent

Consultant name

Lisa Masson

Job Reference

JN-112024-6580787

Job Nature

Home Office