Reference Code:  105130

Head of Marketing & Communications, Europe

Meyrin, GE, CH

Permanent

THE WATCHMAKER OF WATCHMAKERS

Since 1833, driven by an unquenchable thirst for innovation and creativity, and inspired by the peaceful natural surroundings of its home in the Vallée de Joux, Jaeger-LeCoultre has been distinguished by its mastery of complications and the precision of its mechanisms. Known as the Watchmaker of Watchmakers, the Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,300 different calibres and the award of more than 400 patents. Harnessing 190 years of accumulated expertise, La Grande Maison-s watchmakers design, produce, finish and ornament the most advanced and precise mechanisms, blending passion with centuries-old savoir-faire, linking the past to the future, timeless but always up with the times. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication. 

ROLE OVERVIEW

The Head of Marketing & Communications will lead the Marketing team (Media, PR, Events, Client Experience) to develop and implement a strategy that will drive brand positioning, brand awareness and revenue growth within the Europe region. As part of the regional executive committee, this position will require close collaboration with HQ, Regional MD and country management to develop and execute the strategic brand direction in the region.

Being part of the regional team, you will provide support and guidance to all markets in the region to ensure their understanding of the global strategy, as well as making sure their marketing and communications plans are well executed to maximize Brand Visibility, protect the Brand Equity and accelerate the business growth. Being a bridge between HQ and markets, you will ensure a smooth communication regarding business strategy and plans, also be the voice of the region and markets in the Marketing & Communication functions.

She or He will be skilled at handling the different marketing needs of the various distribution channels, creating engaging experiences for clients, and driving meaningful results while implementing 360 degree client-centric and data initiatives to support the growth of the business.

This role is highly cross functional with all departments (commercial, finance, operations, HR), so it is key that this person creates strong internal and external partnerships.

RESPONSIBILITIES (OR MISSION)

MEDIA & MARKETING STRATEGY & DEVELOPMENT:

• Define and execute the marketing plan for the Europe region.

  • Develop the brand image in terms of brand reputation (relevance and desirability).
  • Support both short-term business targets and long-term objectives, thereby capitalizing on the investments made.
  • Align the plan with the global strategic objectives.
  • Manage effective launch of new products into the territory through the 360 approach and category development (build and grow iconic collection).
• Oversee development and implementation of impactful digital, print and OOH Media strategy in order to amplify brand and build awareness as well as drive qualified traffic.
• Oversee management and strategy of local (co-op) media for all points of sale (External and Wholesale accounts) as well as full coordination of marketing initiatives at these levels.
• Manage and control A&P budget, in line with yearly budget & guidelines.

CLIENT EXPERIENCE, CRM AND EVENTS MANAGEMENT:

• Define regional strategy and lead the team in each market to develop their client management strategy for the brand in line with HQ guidelines and recommended actions.
• Lead implementation of a client centric culture of performance across the region, both at office and boutique level.
• Optimize deployment & ensure the efficiency of the digital CRM platform (the View): strategy, implementation, follow up, support to the teams. Analysis and reporting.
• Coordinate planning and execution of the annual calendar of CRM and e-CRM activities
• Develop strategic Partnerships in line with brand image and strategy
• Align the CRM goals with the Retail and Sales goals to optimize sales and service results.
• Work closely with Retail to develop a qualified customer database.
• Measure ROI and derive learning to be shared across markets for continuous improvement.

PR COMMUNICATION STRATEGY & DEVELOPMENT:

• Further develop Maison's awareness and desirability in the region through non-paid media placements.
• Leverage and adapt locally HQ guidelines for product launches and messaging through different stakeholders (Press, Watch Opinion Leaders, Influencers, - ).
• Develop an informal network of trendsetters with celebrity managers, agents, stylists and other trendsetters.
• Oversee management of country PR teams and/or PR agencies, developing challenging partnerships.
• Monitor editorial performance & put in place action plans accordingly.

EVENT STRATEGY & DEVELOPMENT:

• Develop and approve event calendar with the objective to drive sales and elevate brand image.
• Oversee implementation of all typologies of brand events, including overall project lead, trade marketing implementation and cohesive client experience deployment.
• Deploy strong 360 activation plan to support major events, including identifying and building key partnerships with external stakeholders.
• Conceptualize, propose, plan and carry out events by adopting 360 approach.

TEAM MEMBER MANAGEMENT:

• Manage, develop and foster marketing and communication team members through strong leadership and support skills.
• Build a strong collaboration network with other key stakeholders within the regional organization, HQ and other markets.
• Ensure clear and supported guidance, direction & objectives for each team member.
• Challenge team to grow and be a champion for change; provide factual and constructive feedback on both skills and behavior in order to help each team member to develop in line with Maison's high-expectations.

Qualifications

• Strong leader and change agent
• 360 Marketing knowledge and experience in achieving business objectives
• Strategic and critical thinking
• Strategic and critical thinking
• Results and quality orientated
• Min of 10 years experience in relevant field
• Luxury/ consumer goods/ luxury hospitality background strong plus
• High standards of excellence and strong capability to deliver results 
• Outstanding Communicator and networker
• Fluent English prerequisite

LEARN MORE ABOUT LIFE AT JAEGER-LECOULTRE

careers.jaeger-lecoultre.com